Abertis, with culture worldwide
23 September 2019
The Abertis Strategic Corporate Social Responsibility (CSR) Plan establishes the involvement of the Group in the communities where it carries out its business.
It’s the early hours of the morning. Thousands of youngsters are having fun. Some dance to the rhythm of ear-piercing music. Others chat and laugh. Some drink, others do drugs. Suddenly, the music and the lights go out. Everyone’s confused. What’s happened?
The Carlos Rubio video then starts to play. He is a youngster who has been in prison for two years, one month and fifteen days. Why? Because he decided to drink alcohol and then get behind the wheel of his car after a night partying. On a bend he hit another car head on. He lost a leg. He left one person seriously injured in the other vehicle. And worst of all, his friend Juan Antonio died. As a result of the accident, Carlos Rubio also lost his job, his girlfriend… and his freedom.
El Apagón (www.elapagon.es) (The blackout) is this year’s new sensitisation campaign by the Abertis Foundation to alert of the risks of using alcohol and/or drugs and driving in order to prevent accidents involving youngsters. The initiative took place on 13th December at the University Party in Salamanca. The event, which is organised by the Local Council and the Hotelier Association, is attended by 30,000 youngsters and is an early celebration of the new year’s eve party in the city’s Plaza Major square. Several days later, on 18th December, the same activity took place in the Piccadilly (in Valencia) and Pachá (in Ibiza) nightclubs.
By June, the campaign had already had great repercussions in Madrid and Barcelona. It is often difficult to measure the emotional impact of these initiatives on youngsters. In this case, however, it was possible to provide some data: a scope of over 10,000 people on the social networks – for which the hashtag #SumaTuLuz was created –, 40,000 hits on Twitter and over 800,000 plays on YouTube.
For the director of the Abertis Foundation, the message to youngsters is clear: “The goal is to prevent them from driving after using drugs and/or alcohol. We want to make drivers aware and, more importantly, save lives”.
23 September 2019
The Abertis Strategic Corporate Social Responsibility (CSR) Plan establishes the involvement of the Group in the communities where it carries out its business.
23 September 2019
The exhibition “Miró: la experiencia de mirar” (Miró: the experience of looking)was held at the National Museum of Fine Arts in Buenos Aires (Argentina) from 25th November 2017 to 25th February 2018.
23 September 2019
In the previous summary we indicated that the artist Joan Miró maintained a close link with the avant-garde scene in Paris from his youth until a ripe old age. The exhibition sponsored by Abertis at the Grand Palais enabled the Catalan painter to return to the French capital.
23 September 2019
In February 1917, Europe was immersed in the 1st World War. Pablo Picasso was 36 years old then, but was already a great artist who had started the Cubism revolution.
