Juan Ignacio Zoido, Minister of the Interior, and Sergi Loughney, Chairman of the Abertis Foundation, presented #SumaTuLuz (#AddYourlight), an innovative campaign for raising awareness of the risk of driving under the effects of alcohol and other drugs. The campaign is aimed at young people when they are out having fun at night during the Christmas holidays.

#SumaTuLuz began with an action called “El Apagón” (The blackout) in two nightclubs in Barcelona and Madrid: Cocoa (Mataró) and Ghetto (Las Rozas). At 2.30 am on the night of Saturday/Sunday, both nightclubs simultaneously turned off the lights and showed a video featuring a prisoner who is serving time for killing someone while drink-driving. On the way out, clubbers were given an illuminated key ring to remind them of the campaign’s slogan: “Tienes la llave para que no se apague tu luz” (You hold the key to keeping your light shining).

The team recorded the reactions of the audience before, during and after the screening of the video, which is available on the website www.elapagon.es. This action carried out in nightclubs marked the start of a viral campaign on social media with the hashtag #Sumatuluz.

The website also has a heatmap showing the commitment of everyone who joins the initiative, and includes information from the General Directorate of Traffic on road accidents linked to the consumption of alcohol and drugs, together with a reflection by the inmate featured in the video.

According to the Minister of the Interior, the #SumaTuLuz campaign is a pioneering experience and “aims to convey the severity of the consequences of driving under the effect of alcohol or drugs for both the driver and for other people, thankfully without having to experience them at first hand”.

Sergi Loughney, Chairman of the Abertis Foundation and Director of Institutional Relations and CSR at Abertis, explained that the campaign is part of Abertis’ road safety initiative, which combines their knowledge of road safety management on motorways and their experience in education and awareness-raising programmes for children and young people. “Road safety is a priority for Abertis and its Foundation. This campaign comes in addition to other innovative Abertis initiatives, such as the recent international agreement with UNICEF to promote road safety for children on their daily journey to school, an example of our commitment to society and to future generations”, said Loughney.